Case Study

Alde Studio

Alde Studio homepage hero

*This is a self-initiated redesign study. The site was only partially built, with the homepage developed as the main focus, so some functionality is limited.

Intent

Restraint is not absence. The site had to prove it.

Alde Studio is a San Francisco based interior design practice working primarily through referrals, across residential and select hospitality projects on the Pacific Coast. The studio is built on a simple idea. The most enduring interiors feel as though they have always existed. Every project is shaped through careful reduction, removing what is not essential so what remains can speak clearly.

The site needed to reflect that same philosophy. Nothing unnecessary. Nothing decorative for its own sake. A presence that feels calm, deliberate, and fully considered.

Alde Studio homepage
Alde Studio about page
Alde Studio gallery page
Alde Studio project detail page

Craft

Every decision needed to earn its place. Typography became the main tool. A serif brings warmth and familiarity, paired with a restrained grotesque for clarity and balance. Together, they create something that feels measured and intentional, without becoming cold or overly minimal. The homepage introduces the studio gradually, encouraging exploration instead of demanding attention. The about page expands on the thinking behind the practice. The people, the philosophy, and the experience built over time.

The gallery moves away from rigid grids. Each project is given the space it needs, creating a layout that feels more natural and less templated. Filtering and project details are available when useful, without overwhelming the experience. Project pages focus on the thinking behind the work. The context, the decisions made, and what was intentionally left out. They close with the client's words, adding a quiet layer of validation.

Resolution

Timelessness, made tangible. The result is a site where everything feels considered and nothing feels accidental. Visitors move through a space that reflects the studio's core belief. That restraint, when handled with care, creates something lasting.

The best websites, like the best interiors, make you forget they were designed at all.
Studio PCH homepage hero