Studio PCH
*This is a self-initiated redesign study. The site was only partially built, with the homepage developed as the main focus, so some functionality is limited.
Studio PCH
Intent
Twenty years of practice. A digital presence bold enough to match it.
Studio PCH is a Venice based architecture and interior design studio with a global reach and a deeply multicultural team. Their work spans hospitality and residential projects across continents, and their philosophy runs through all of it. A willingness to move beyond rules, genres, and expectations. That clarity of perspective was always present in the work. It just was not coming through online.
The site needed to do what their work already did. Present a studio with a point of view, a story, and the confidence to hold both without over explaining.

Craft
Structure became the foundation. The site was designed as a sequence, not a collection of sections. Each moment introduces a different dimension of the studio. Who they are, how they think, what they have created, and why it matters. Nothing appears all at once. The experience unfolds more like a well designed space. Intentional, paced, and easy to move through.
Typography was treated as a primary material. Stronger type gave the site the presence the work already carried. An ochre accent was introduced as a signal, adding warmth and weight without overwhelming the content. Motion stays subtle and purposeful. It guides attention instead of trying to impress.
Resolution
Creative depth, made clear. The result is a site that feels as considered and distinctive as the studio behind it. Their global perspective and willingness to move beyond convention now come through from the first scroll. Visitors do not just see the work. They start to understand who made it, and why that matters.
